hey. hi. hello.

Hi friends. No, our names are not Elle or Ellie. Those are the nicknames of our two beautiful girls.

We’re Emily and Aly. We’ve been friends for over a decade and we’re both navigating this whole stay at home mom thing. Between the two of us, we have three amazing kiddos, four fields of expertise, and a whole lotta clothes.

When Em and I started on our journeys to motherhood, I don’t think either of them went quite the way we ever imagined during our late nights of what-if talks when we were 16. But I know that neither of us would have it any other way.

I’m Aly. I used to start my introductions by spewing off my title as creative director of literally the best biz I could have ever worked for. But when Eloise was born I decided to leave my job and start this new one full time. So now I guess I’ll introduce myself by saying I’m a full time mama.

I started my journey to this mama life almost three years ago. Well, that’s when I officially started it, I honestly think I’ve been on this journey since I was a little girl. When I grew up, I didn’t always have the same career goal but I always wanted to be a mom.

Fast forward to now and I couldn’t imagine not spending every single day with my Eloise Mae. I know without a doubt, that a mama is what I was always meant to be.

 

I’m Emily. Stay at home mama of two. As Aly said, my motherhood journey wasn’t quite as 16 year old me had ever imagined.

I always thought I’d spend my twenties building a career and traveling the world. The rest would come later.

That’s exactly what I was doing when I found out I was pregnant with my son. While my now husband and I had planned to have kids someday, we didn’t know someday would come quite so soon. But, man am I glad he chose us.

Fast forward three years – a marriage, a house and baby number two. Now I get to love on my two beautiful babies all day, every day and show them the world. It’s more than everything I ever wanted.

 

Together we decided to create elle and ellie. Something for us, inspired by the best part of us. A brand that embraces motherhood, and all the amazing, wonderful, sticky (literally) situations that come along with it. Designs for moms, by moms.

 

Read more about Aly’s mother journey here.
Read more about Emily’s journey to motherhood here.